About Us
About Us
The brand story
SELA was founded in 2015 with the vision to serve those in the community living with chronic illnesses yet could not afford medical healthcare. The heart of SELA is to primarily serve its customers with quality, safe and affordable traditional homeopathic African herbal products and provide preventative solutions before health conditions get worse. SELA was launched to offer consumers alternative, natural African Traditional Herbal remedies that have multiple benefits to one’s health yet costs less than seeing a doctor.
That is why SELA introduces a multi-benefit herbal solution using the intelligence of African civilizations with little to no side effects. SELA strives to bring traditional African homeopathic herbal products and remedies previously used and trusted in African communities and packaged them in a modern, safe, and appealing way. SELA is re-inventing the way South Africans look at African traditional products.
After 9 years of being tried and trusted, it is safe to say that SELA is an innovative leader in African Traditional Herbs in South Africa. We have changed the way consumers perceive such products, opening the industry to more opportunities.
The vision for SELA is for our consumers to live better and healthier lives, by being the leading and preferred African traditional herbal brand in all health categories, to alleviate the barriers to healthcare for many.
Locally sourced
The powerful herbs used in SELA are locally sourced across different regions in Africa, helping to sustain the agriculture sector and empower our local farmers. Our products are manufactured in South Africa by locally owned businesses and are available at all leading retailers, wholesalers and pharmacies nationwide.
TRUST YOUR ROOTS
DID YOU KNOW?
SELA means to drink in IsiXhosa
